King County Metro is now serving 5 million riders per month as more people choose transit. On-demand services—such as Community Ride, Ride Pingo to Transit and Via to Transit—are delivering even more trips than before the pandemic. Every Washingtonian 18 and younger can now ride for free—and everyone can earn frequent rider points for taking transit, biking and scooting.
Last year, our popular “It’s a great day to ride Metro” campaign highlighted our many transit modes against the stunning backdrops of King County’s cities, farms, mountains and waterways. Our newest effort builds upon that success by welcoming more riders to transit and showing our community members spending time with the people they care about in the places they love.
“It’s still a great day to ride Metro” invites you to connect again, enjoy again and explore again. The campaign’s powerful photography and videos tell the stories of colleagues, family and friends taking transit to farmers markets, parks, restaurants, stadiums and work.
To reach our expansive county with its tremendous cultural and geographic diversity, “It’s still a great day to ride Metro” is on billboards, digital banner ads, social media, transit advertising and websites. In addition to English, the campaign appears in Amharic, Chinese (simplified), Chinese (traditional), Dari, Korean, Pashto, Punjabi, Russian, Somali, Spanish, Tagalog, Ukrainian and Vietnamese.
Across our frequent, regional network, Metro is delivering more than 11,000 bus trips every weekday. All-day and weekend West Seattle Water Taxi sailings have been extended all year long. And it’s the best time to sign up for the nation’s largest Vanpool network thanks to reduced passenger minimums countywide and a special offer for Kent residents who qualify.
Regardless of your destination, Metro strives to make your journey accessible, affordable, reliable, safe and stress-free. Thank you for riding!
Campaign advertising examples in English
Campaign advertising examples in Spanish
(“It’s still a great day to ride Metro” also appears in Amharic, Chinese – Simplified, Chinese – Traditional, Dari, Korean, Pashto, Punjabi, Russian, Somali, Tagalog, Ukrainian and Vietnamese.)