King County Metro and other Puget Sound transit agencies are encouraging more young people to take advantage of free youth transit. All youth aged 18 and younger can ride for free in Washington.

A regional advertising campaign—called “Go all the places. Do all the things.”—launched on Monday, with the support of eight transit agency partners. The coordinated, multilingual effort includes audio and video advertising, branded swag, events, onboard announcements, online influencers, print materials and social media.

Reaching youth—and their parents

The campaign and the outreach strategy were developed in concert with teenage youth and their parents or guardians. Particularly important audiences are youth of color and youth from households with lower incomes.

For young people across King, Kitsap, Pierce and Snohomish counties, transit offers free and easy connections to activities, family, friends, jobs and school. While many youth already take transit to class, introducing other destinations provides increased independence while freeing up their parents’ time.

Promoting Youth ORCA cards

Building off of a fall 2022 campaign featuring Rain City Rock Camp, “Go all the places. Do all the things.” amplifies youth voices and raises excitement about free youth transit. When young people head to, they will also learn how to get a Youth ORCA card.

Riders aged 13 and older are encouraged to bring one of the following when they ride, if they have it.

(1) Youth ORCA Card

  • Please “tap” your card when you board. On Sound Transit Link light rail and Sounder train, please also “tap” when you exit.
  • Visit to order a new Youth ORCA card.

(2) Current High School or Middle School Student ID

  • Show your student ID to the driver as you board or to any transit official upon request.
  • Note: Student IDs alone are not valid for free travel on the Seattle Center Monorail. Visit for details.

(3) Youth who do not have a Youth ORCA Card or Student ID can still ride for free on most services. Just get on board!

Campaign examples from “Go all the places. Do all the things.”

Advertising – Spotify

“Did you know transit is free for everyone 18 or younger around the Puget Sound? That’s right – teens can ride buses, light rail, streetcars, ferries and more for free. So, go all the places, do all the things! Learn more at”

Youth Ride Free - Spotify ad visual

Advertising – Videos

“Youth ride free! What I love about free youth fares.”

“Youth ride free! Go all the places.”

“Youth ride free! What I love about transit.”

“Free Youth Transit Pass” featuring Rain City Rock Camp (Fall 2022)

Branded swag – ID holder, notebook, safety light

Youth Ride Free swag examples


Gig Harbor Maritime FestivalJune 3, 2023Pierce
Colman Ferry DockJune 3, 2023King
Everett SorticultureJune 10, 2023Snohomish
Fauntleroy Ferry TerminalJune 10, 2023King
Snohomish County PrideJune 11, 2023Snohomish
Marysville Strawberry FestivalJune 17, 2023Snohomish
Puyallup Meeker DaysJune 17, 2023Pierce
Hand in Hand Summer BBQJune 17, 2023Snohomish
Fremont FairJune 18, 2023King
Edmonds Ferry TerminalJune 24, 2023Snohomish
Tacoma Farmers MarketTBDPierce

Onboard announcements – English and Spanish

“Youth 18 and younger can now ride Metro and other public transit for free. That’s right: youth ride free! If you’re a youth, you can tap your free Youth ORCA card, show your school ID or just get onboard. For more information, visit”

Print materials

Youth Ride Free - Print material

Social media – Point-of-view (POV) videos

“Today, I’m meeting with my friends for a pick-up game.” -Behran

“It’s a Saturday morning and I’m going shopping with a friend before work.” -Nanda

Social media – Posts

Youth Ride Free - Social Media Post 1

Youth Ride Free - Social Media Post 2

Transit advertising – Featuring regional transit agencies

King County Metro

Free Youth Transit - Transit Ad - King County Metro Bus

Free Youth Transit - Transit Ad - King County Metro RapidRide

Community Transit

Free Youth Transit - Transit Ad - Community Transit

Everett Transit

Free Youth Transit - Transit Ad - Everett Transit

Kitsap Transit

Free Youth Transit - Transit Ad - Kitsap Transit

Pierce Transit

Free Youth Transit - Transit Ad - Pierce Transit

Seattle Streetcar

Free Youth Transit - Transit Ad - Seattle Streetcar

Sound Transit

Free Youth Transit - Transit Ad - Sound Transit

Washington State Ferries

Free Youth Transit - Transit Ad - Washington State Ferries

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